Uber’s Long Road Into Japan Runs Through a Quiet Hot-Spring Town

Kaga, Ishikawa Prefecture — On a gray December morning, far from Tokyo’s neon-lit streets, Uber CEO Dara Khosrowshahi found himself outside an aging municipal building in Kaga, a modest hot-spring town along Japan’s Sea of Japan coast. The moment was symbolic: instead of launching a bold new service in a major metropolis, Uber’s latest push… Continue reading Uber’s Long Road Into Japan Runs Through a Quiet Hot-Spring Town