Japan is preparing to introduce clearer rules around dual pricing, a system where tourists may be charged higher fees than local residents at certain attractions and services.
Government to Form Expert Panel
The Japan Tourism Agency plans to assemble a panel of experts to study existing cases and develop standardized guidelines. These recommendations are intended to help local governments apply dual pricing more consistently and transparently. Officials aim to finalize the framework as early as fiscal 2026.
Responding to Overtourism Pressures
The move comes as Japan experiences a surge in inbound tourism, putting pressure on infrastructure and popular destinations. Charging different rates is seen as a way to generate additional revenue for maintaining facilities, improving public transportation and managing overcrowding.
Local Examples Already Emerging
Some cities have already begun experimenting with the approach. Kyoto has announced plans to introduce different fare structures for its municipal buses in busy central areas. Meanwhile, Himeji has raised entry fees for its famous castle to ¥2,500 for non-residents, while keeping a lower rate of ¥1,000 for locals.
Toward a Unified Approach
By reviewing these early cases, the agency hopes to establish a shared national perspective on dual pricing. The initiative is expected to be included in Japan’s upcoming tourism strategy, which aims to balance visitor growth with long-term sustainability.