Changing Consumer Preferences Reshape Maruti Suzuki’s Position in India’s Auto Market

For decades, affordable and fuel-efficient vehicles helped Maruti Suzuki become the undisputed leader of India’s automobile industry. By offering reliable cars at accessible prices, the company played a major role in making car ownership possible for millions of Indian families. Today, however, India’s rapidly evolving automotive market is presenting new challenges. As incomes rise and… Continue reading Changing Consumer Preferences Reshape Maruti Suzuki’s Position in India’s Auto Market